Named after the genus callicarpa, for the brightly colored magenta fruits, the Beauty Berry is a small, deciduous hairy shrub with many arched branches. Pink, blue, violet, or white flowers grow in clusters along the stem. Remaining on the shrubs long after the leaves drop, the very juicy magenta fruits are an important food for songbirds, armadillos, and other mammals.

Latin Name: Callicarpa Americana

Habitat: Pine Flatwoods, Oak Hammock

Flowers: Spring – Fall.